★ Surf Shops · Shop Story
ET Surf
Eddie Talbot’s South Bay shop, voted Easy Reader ‘Best of the Beach’ 2026.
Hermosa Beach · Est. 1972
The story
ET Surf has been part of the Hermosa Beach surf scene since 1972, founded by Eddie Talbot.
It is still a South Bay favorite and was voted ‘Best of the Beach’ by Easy Reader readers in 2026.
Public information about this shop’s history is limited, so this profile is kept short. We’ll add more when we can confirm it.
Hang loose, walk on in
What makes it special: Eddie Talbot started ET Surf in 1972, and it’s been part of the Hermosa Beach scene ever since. It carries a big selection of local and world-class boards and suits.
What to expect: ET puts it best: they want to show you what they’ve got first hand, so you can pick up a board and try on a wetsuit, because ‘buying your gear is a personal event.’ Find them at 904 Aviation Blvd, Hermosa Beach.
Why buy direct: No online store here. It’s an in-person kind of shop, and every visit keeps a South Bay original going strong.
ET Surf
904 Aviation Blvd, Hermosa Beach, CA 90254
📞 (310) 379-7660
🌐 www.etsurf.com
Sources
Story written from the shop’s own public pages, press and public listings. Logos belong to the shop. No paid placement.
Find the shop
ET Surf
904 Aviation Blvd, Hermosa Beach, CA 90254